Six-episode mini series plays over five weeks
HOLLYWOOD — Fox’s “Mr. Personality” charmed auds Monday night, taking advantage of an “American Idol” lead-in to win its hour in key demos.
Hosted by former first intern Monica Lewinsky, “Mr. Personality” averaged a slot-leading 5.7/14 in adults 18-49 and 6.5/18 in adults 18-34 from 9 to 10. It placed second in total viewers (12.18 million), behind an hour of “Everybody Loves Raymond” repeats on CBS (13.79 million).
By comparison, megahit “Joe Millionaire” bowed with a 10.1/22 18-49 score in January, and “Married by America” with a 4.1/10 in March. Other than “Joe,” no Fox program has done better in the hour than “Personality” since an episode of “Ally McBeal” in May 2001.
“Personality” retained 92% of its 18-49 lead-in from a special “American Idol” (5.7/14 vs. 6.2/17) and impressively built on “Idol” among adults 18-34 (6.5/18 vs. 6.1/19). In another encouraging sign, it built on the half-hour in all key adult demos.
It skewed very female as expected, delivering its best score in women 18-34 (7.6/20).
The six-episode mini series will play out over five weeks, with a finale set for May 19.
Also Monday, the WB’s “7th Heaven” rang up strong numbers (3.1/9 in A18-49, 8.28 million viewers overall) for an episode that saw Lucy marry Kevin and featured the return of former cast members Barry Watson and Jessica Biel.
Despite facing “Idol” (tough competish for its young-female core aud), the family drama won its hour in New York, Chicago and Philadelphia, among other top markets.