UPN is getting aggressive on the reality TV front, naming Larry Barron as the net’s VP of alternative programs.
Barron becomes UPN’s first inhouse reality exec in at least a season. He reports to Ghen Maynard, senior VP of alternative series development and creative strategies at CBS, who has also been overseeing alternative programming at UPN. Maynard will continue in that capacity while Barron will oversee development and day-to-day production.
“Since Ghen brought ‘America’s Next Top Model’ to UPN, we have become more aggressive in our pursuit of high-quality reality and alternative programming,” said UPN prexy Dawn Ostroff. “With Larry’s background and experience as a producer, we now have a terrific inhouse alternative executive to make UPN even more competitive in this genre.”
Barron was a network consultant on “Top Model,” a strong performer for the net this summer. He also was a co-executive producer on Fox’s summer reality skein “Paradise Hotel.”
“Every time I’ve worked with Larry, he brought a valuable ‘big picture’ perspective as well as an attention to detail, both of which are important qualities to me in a programming executive,” Maynard said.