NBC’s ‘Mad’ about laffers

Reiser to create, write projects

NBC is still “Mad” about Paul Reiser.

Peacock’s NBC Studios arm has signed a two-year writing-producing deal with the former “Mad About You” star, who has recently been focusing his attention behind the camera. Pact calls for Reiser to create, write and exec produce projects while also supervising other series for the studio; he’ll focus on comedies for the first year of the deal.

Reiser’s Nuance Prods. shingle will set up offices at NBC, with former “Mad” producer and frequent Reiser collaborator Craig Knizek set to supervise development under the new deal. In addition, industry vet Mitch Semel — who quietly ankled his gig as head of Gotham-based latenight and primetime programming for CBS over the summer — will also work with Reiser and Knizek at Nuance.

NBC primetime development prexy Kevin Reilly said Reiser’s “unique outlook and proven track record” were behind the deal.

“Besides being exceptionally funny, Paul Reiser is that rare talent who knows how to craft a great story and run a topnotch production. That’s the kind of guy you want on your team to help mold distinctive comedies,” Reilly said. “We’re glad he’s back at NBC.”

Reilly and Reiser worked together on an untitled comedy pilot for FX last year, when Reilly headed entertainment programming for the cabler. “That Paul’s funny is a given, but I don’t think people have acknowledged what a great writer and producer he is,” Reilly said.

Reiser said his goal is “to explore a variety of TV genres and develop programming that challenges audiences.”

“Kevin has a great way of encouraging creativity and originality, and to work with him back at NBC feels very exciting,” he said.

Reiser’s association with NBC dates back to 1987, when he starred in “My Two Dads.” He later followed up with “Mad About You,” which he co-created and produced with Danny Jacobson.

Before CBS, Semel was Comedy Central’s first senior VP of programming. He had previously been based at NBC as a program exec in the net’s variety/specs department from 1981-85 and later as exec producer on “Later With Greg Kinnear.”

Reiser’s repped by CAA and Brillstein-Grey.

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