Tampa Bay v. Philadelphia game up in overall aud
There was a little bit of something for everybody on television Monday, as males flocked to ABC’s “Monday Night Football” and femmes checked out the conclusion of NBC’s relationship skein “For Love or Money 2.”
According to Nielsen, the football game between the Tampa Bay Bucs and Philadelphia Eagles was down slightly from last year’s opener in 18-49 (to 8.0/22) and up a bit in overall audience (19.44 million), ranking as the evening’s top program in both. This is also higher than last Thursday’s NFL kickoff special on ABC (7.7/23 in 18-49, 19.15m for Jets-Redskins).
The game grabbed at least a 30 share in all adult male demos, with its adults 18-49 aud comprised 65% by men.
Airing at the same time, the two-hour wrap to “For Love or Money 2” grabbed the second-best 18-49 score for any entertainment program since the May sweep (5.7/14 in 18-49) — behind only the original “For Love or Money” finale in July (6.0/16), which did not face such tough competish. “Money 2’s” 18-49 aud was 68% female.
Also Monday, Lifetime did well with its “Sex and the Single Mom,” which became the net’s second most-watched original movie of the year (4.14 million). Pic drew 6 shares in femme demos.