MIAMI — Jennifer Lopez and partner Benny Medina have signed a long-term agreement for their shingle, Nuyorican Productions, with the number-two U.S. Spanish-lingo broadcaster Telemundo.
It’s a major coup for Telemundo, under NBC ownership since last year. Deal was announced in New York Tuesday night during Telemundo’s upfront presentation at the Beacon Theater.
“I see this opportunity as a way to connect to the Spanish-speaking audience in a different and more profound way than has been done in the past,” Lopez said. “I want to tell the stories of Latinos who grow up here and live the American dream.”
The first project is a novela — the storyline of which bears similarities to Lopez’s own story. It will follow a young Latina from the barrio who dreams of stardom and has to overcome obstacles to achieve success. Future projects under discussion include a music dance variety show.
Earlier Tuesday, Telemundo prexy and chief executive Jim McNamara told reporters that he was upping the network’s quotient of original productions — to the tune of $100 million between now and year-end — with an emphasis on reflecting the experiences of U.S. Hispanics.
Telemundo reaches 91% of U.S. Hispanic viewers through 15 owned and operated stations, 32 broadcast affiliates and nearly 450 cable systems.