Lights, action for GRB

Mipcom bit

GRB comes to the market with an expanding list of properties led by the company’s first network primetime reality series, “Last Action Hero.” The series has already clocked deals with Sky in the U.K. and with several SBS stations across Europe.

“In today’s competitive marketplace we must be ahead of the curve to find and deliver the next big thing: We have done that with ‘Next Action Star’ and we are doing it again with formats like ‘The Surreal Life,’ ” says GRB senior VP Gavin Reardon.

GRB has just promoted Marielle Zuccarelli to director of international sales as the company accelerates its global efforts. She will concentrate onthe Latin American and Scandi territories.

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