Lifetime will step up their annual “Be Your Own Hero” campaign in May when the cabler preems “Lifetime’s Achievement Awards: Women Changing the World.”
Kudocast, which expands on the campaign’s celebration of women, will salute women in the areas of politics, community service, entertainment, health and advocacy.
Cabler, which partners with Adelphia, Brighthouse, Charter, Cox, Comcast, Insight and Time Warner on the campaign, will scour 43 markets for 43 women who’ve made a difference to their communities. One of the “Hometown Heroes” will be honored during the telecast.
Evening will also fete five other women, nominated by net’s viewers, who’ve made a “positive and dramatic impact on the world,” as well as thesp Mary Tyler Moore for being “a symbol of female independence.”
Naomi Judd will emcee the event, which tapes May 8 at Gotham’s Hammerstein Ballroom. Show, exec produced by Don Mischer, airs May 22 at 10 p.m.
In conjunction with the awards ceremony, Lifetime will also launch the inaugural issue of its eponymous mag. Original programming, including “Intimate Portraits” profiles of Kristi Yamaguchi, Christiane Amanpour, Erin Brockovich and Judge Judy Sheindlin and a special episode of “Final Justice,” is also set to coincide with kudocast.