Jodi Lederman, a former publicist with praiseries Rogers & Cowan, PMK and BWR, has formed entertainment marketing and communications firm Imprint.
Imprint currently provides entertainment marketing and public relations services for Microsoft’s vidgame console Xbox and its online Xbox Live division, as well as actor Casey Affleck and Gamefly.com. Black & Decker is also a client.
Outside of its talent representation biz, Beverly Hills-based Imprint’s aims to help companies broaden their profile among entertainment consumers through promotions and other marketing and branding efforts.
While at Rogers & Cowan, Lederman worked in the corporate entertainment division with clients including Kraft, Nabisco, Publishers Clearing House and Black & Decker. She helped spearhead the launch of the Altoids brand in the U.S.
After that, she moved to PMK where she helped build the corporate division for the praisery, creating programs for Motorola, iDEN, the Diamond Information Center, Black & Decker, DataPlay, Bill Blass and Audemars Piguet; she also repped Affleck, Jim Rome, Pariah Prods. and Christopher Lowell.
Most recently, Lederman was at BWR Public Relations, where she worked with the Diamond Information Center and Xbox.