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KNBC goes Long for news boss

Peacock brass hope D.C. VP's return fuels L.A. station

Breaking news coming out of KNBC: Robert Long has been named VP-news director at the NBC-owned Los Angeles station.

Long replaces Kimberly Godwin, who has departed the station. Long flies in from NBC’s WRC-TV Washington, D.C., where he had been VP for news and operations since 1999.

Long’s no stranger to Los Angeles, however, having served as managing editor of KNBC’s newscasts from 1997-99. He also served as an executive producer at KCAL in the mid-1990s and as managing editor-exec producer at KCOP from 1991-95.

Long rejoins a KNBC news operation that remains strong at 11 p.m. but has hit some stumbling blocks in other dayparts — particularly early morning, where the station has fallen from its long-dominant first-place position.

KNBC is likely hoping to tap into some of the success Long has found in Washington, where WRC’s newscasts lead the market.

“WRC’s news programming sets the standard for the Washington market, and much of the credit for that belongs to Bob Long,” KNBC prexy-general manager Paula Madison said. “We are thrilled to have him come back to KNBC and look forward to benefiting from his extraordinary experience and news savvy.”

Long’s lengthy career includes owning his own company, Robert Long Prods., with which he produced documentaries and the series “In Search Of.” He also was senior field producer for the reality magazine “Real People.”

Godwin had served as the station’s news director since fall 2001. KNBC said she was leaving the station “to focus on her family and pursue other pending opportunities.”

“Among her many accomplishments, she formulated an award-winning investigative team and was instrumental in creating a fully integrated three-station newsroom,” Madison said, referring to KNBC and its new Spanish-lingo sibs, KVEA and KWHY.

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