France 3 gets in a lather

Mipcom 2003 Brief

France 3 is hoping to succeed where other French webs have failed by developing its own daily soap opera, set in Marseilles.

The pubcaster has commissioned Telfrance and Rendezvous Productions to produce 260 x 26-minute episodes a year, following a tender that drew 104 proposals, France 3 topper Remi Flimlin said.

The show tentatively titled “Mistral Gagnant” will start airing in the fall of 2004.

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