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Veteran publicity exec Chris Alexander has been upped to VP of media relations at 20th Century Fox TV, where he’ll have day-to-day oversight of the studio’s corporate communication efforts.

Promotion gives Alexander a greater role in positioning the studio’s dealmaking and business strategies to consumer and trade pubs. He’ll also continue to oversee publicity campaigns for skeins such as “24,” “The Practice” and “The Simple Life.”

Alexander reports to Steven Melnick, who was upped to senior VP of marketing earlier this year (Daily Variety, Oct. 8).

Melnick called Alexander “a total pro. He’s smart and strategic, understands the relationship between our business and the media and, in an often heated environment, he’s extraordinarily level-headed,” Melnick said. “He’s earned the respect of every producer and executive he’s worked with.”

Alexander joined 20th as a manager of media relations in March 2000 and was latter upped to exec director of the department. Working with his network counterparts, he helped with the PR launches of studio hits such as “Reba” and “Yes, Dear.”

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