HOLLYWOOD — Fox Broadcasting is restructuring its New York sales office and has promoted Toby Byrne, Nancy Croston and Keith Schreiber to veepees of sales.
Each will be responsible for a sales team in Fox’s New York office and all three continue to report to senior VP of sales Neil Mulcahy.
Byrne will handle network specials sales, leading sales efforts for the Teen Choice, Billboard and NAACP kudocasts as well as holiday and movie specials.
Croston will be responsible for the network’s advertiser-integrated marketing, overseeing all integrated advertising sponsorships in shows such as “American Idol” and “Joe Millionaire.”
Schreiber, who has served as VP of Fox Interactive sales for the past three years, will now oversee latenight sales for the web.
Byrne and Schreiber joined Fox in 1996 as an account service rep and senior account exec, respectively. Croston started at Fox in 1994 as an account service rep.
Additionally, Fox has named Michael Bish as VP, Midwest sales. He will be based in Chicago and continue to report to Chris Enger, senior VP of sales.