Endemol’s aim is True Entertainment

Co. to remain independent, but enjoy benefits of int'l base

LONDON — Endemol, the global format producer behind “Fear Factor” and “Big Brother,” announced Tuesday it has snapped up a 51% stake in New York-based factual indie True Entertainment.

True will remain independent, managed by founding partners Glenda Hersh and Steven Weinstock, while enjoying the benefits of Endemol’s large international base.

Established in 2000, True specializes in nonfiction, reality and documentary programs. The company has produced shows for a variety of major cable networks including National Geographic, TLC, VH1, the Travel Channel and Lifetime Television.

Among its current programs are “Doctors Without Borders: Life in the Field,” a 13-part series for National Geographic; “World Apart,” a reality show for National Geo that sends American families to live in remote locations; “28 Days in Rehab,” an eight-part series for VH1 that follows eight addicts as they go through rehab and recovery; and “Help Wanted,” a series for TLC, in which contestants compete for a job.

“Steven and Glenda run a profitable company known for generating high-quality programming,” Endemol U.S. prexy David Goldberg said. “As Endemol continuously looks to grow and diversify its presence in the U.S., we are excited to welcome them to our group.”

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