Dyers tapped WB Online VP

Appointment follows Sprint PCS deal

Warner Bros. Online has appointed Doug Dyers VP, wireless, to oversee its mobile content production, licensing and marketing initiatives.

Appointment comes soon after the announcement of the WB Internet division’s biggest foray into the wireless world, working with carrier Sprint PCS to promote upcoming release “Looney Tunes: Back in Action.” Warner Bros. Online produced original screensavers and games for Sprint PCS users as part of the marketing partnership.

Dyers previously founded and ran THQ Wireless, a division of vidgame publisher THQ. While there, he launched mobile games based on properties such as “The Simpsons” and WWE. He will report to Jim Noonan, senior VP and general manager of Warner Bros. Online.

Online opportunities

Dyers will head a division with representatives in Europe and Japan, both of which are further advanced than the U.S. in their ability to distribute wireless content. He will spearhead opportunities for Warner Bros. Online to take an active role in developing, producing and marketing its own online content to mobile operators and handset manufacturers. In the past, the company had simply licensed its properties to other developers.

“Our extraordinary library and current content has allowed us to establish a strong presence in the space by licensing and now producing original wireless content,” Noonan said. “With Doug’s expertise and vision, we have the opportunity to more fully capitalize on this burgeoning market.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading