A correction was made to this article on July 31, 2003.
NEW YORK — Conservative pundit Ann Coulter is negotiating a two-book deal with Random House’s right-wing imprint Crown Forum, reportedly worth $3 million.
“The details are still being finalized,” said a Crown rep, who added the deal is expected to be inked by the end of the week.
The books — one a collection of Coulter’s columns, the other original material — follow on the heels of her books “Treason: Liberal Treachery From the Cold War to the War on Terrorism,” published in June, and last year’s “Slander: Liberal Lies About the American Right,” which spent 20 weeks on the New York Times best-seller list.
Chockful of liberal-loathing, those books — also published by Crown — have sold more than 508,000 copies, according to Nielsen BookScan, which tracks 70% of overall sales.
The new deal rides a wave of right-wing publishing. Pearson division, Penguin Putnam, recently announced a conservative imprint, while the Book-of-the-Month Club is launching a right-leaning club.
Following Fox News Channel talking head Bill O’Reilly’s “No Spin Zone” success, Fox legal analyst Lis Wiehl also recently inked a $1 million, two-book deal with Random House’s Ballantine division.
The only question is how much Coulter, who is notorious for sounding a one-note wail against the left, do readers want?
“There’s a limited appetite,” predicted one book industryite. “Failing some dynamic new message, there will be a dropoff in sales.
“She says the same thing: that Democrats are responsible for influenza, taxes and death. She’s a spectacle. There’s not a lot of message there.”
It’s not unusual, however, for authors to see sales decline for second titles. Thus far, “Treason” has sold more than 186,000 copies, compared with the earlier “Slander’s” 322,000, according to BookScan.