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Cookson new WB tech prexy

Exec to o'see video replication, distrib'n, mastering units

Warner Bros. has bumped up its top tech guru, Chris Cookson, to the new position of prexy of technical operations.

He remains chief technology officer of the Warner Bros. Entertainment Group of Cos. Cookson moves up from exec VP of technical operations, overseeing such units as video replication and distribution, mastering, film archiving and preservation. He also oversees Warner Bros. Advanced Media Services and its Global Digital Media Xchange.

Just as important, Cookson has been the company’s face on Capitol Hill and at industry gatherings trying to hammer out agreements, technical specifications and legislation on numerous digital technologies and anti-piracy efforts.

“Chris is truly an industry vanguard on the digital future of our business,” said exec VP of corporate business development and strategy Kevin Tsujihara, who announced the promotion. “We will continue to look to him to lead our efforts in defining digital distribution standards, as well as the protection of our intellectual property.”

Cookson came to Warner in 1992 to head the then newly formed Technical Operations division. He has spent the past six years as its exec VP, overseeing the launch of DVD for the studio that has most vigorously championed the format.

He previously was at CBS as VP and general manager, operations and engineering. Before that, he spent 10 years with ABC in a variety of capacities, including director of the net’s Olympic Broadcast Centers in 1994, work that won him one of his two Emmys. He also holds several U.S. patents.

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