Comarex taps Italo catalog

Distrib takes Latin rights to Mediatrade portfolio

MADRID — Comarex, the worldwide distribution company for Mexico’s TV Azteca, has signed up to handle the product of Italian TV giant Mediaset in the Spanish-speaking U.S. and Latin America, excluding Brazil.

Announced Sunday at Mipcom, the longterm deal sees Comarex taking exclusive rights to the extensive back catalog and recent productions of Mediatrade, the international distrib arm of Italian Prime Minister Silvio Berlusconi’s Mediaset.

Comarex taps 13 new releases, 116 telepics, 92 minis, seven soaps, four telenovelas and 47 sitcoms.

The agreement rationalizes Mediatrade’s exports in Latin America, ceding negotiations to a company that has contacts, expertise and a cultural affinity with the rest of Latin America.

For Comarex, the Mediatrade catalog “is nicely complimentary to the rest of our sales offering,” Comarex CEO Marcel Vinay Jr. told Daily Variety.

Comarex’s catalog for the Spanish-speaking Americas is built around its telenovela-led TV Azteca product and Germany’s EM.TV Junior kids programming.

The Mediatrade deal includes recent titles such as mini “The Last Bullet” as well as religious and costume dramas — “Padre Pio,” “Francesco” and Sophia Loren starrer “Francesca and Nunziata.”

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