Stan Lee’s found a way to make Playboy founder Hugh Hefner a little more animated.
The comicbook guru has partnered with Playboy to develop a cartoon TV series starring Hefner as the leader of an elite crime-fighting team — staffed, of course, by various Playmates of the Month.
Lee’s Pow! Entertainment will produce the adult-oriented project, “Hef’s Superbunnies,” along with Playboy’s Alta Loma Entertainment. Lee and Hefner will announce the series today at Comicon in San Diego.
“As a fan who bought and cherished the very first copy of Playboy in 1953, it is an enormous thrill for me to be partnering with a man who has done so much to shape the culture of the times we live in,” said Lee, who created the concept. “Hugh Hefner has long been one of the great communicators in our society, and I can’t think of anyone I’d rather partner with.”
Lee and Pow! chief operating officer Gill Champion will exec produce, as will Hefner and Alta Loma chairman Richard Rosenzweig.
Lee most recently help create the TNN/Spike TV animated series “Stripperella,” starring the voice of Pamela Anderson.
“Hef’s Superbunnies” will be set deep inside the “hidden world” of the Playboy Mansion, where Hefner leads groups of Superbunnies to fight injustice.
“As a young man, comicbooks played an important role in my own life,” Hefner said. “I’m glad that a creative genius such as Stan Lee was around to take the appeal of the comicbook superhero to the highest level.”
Hefner is one of a number of Hollywood roues suddenly getting the animation treatment. Up next, studio vet Robert Evans lends his likeness and voice to the upcoming Comedy Central skein “Kid Notorious.”
There’s no home yet for “Hef’s Superbunnies,” which is still in the early stages of development.
Pow! is repped by Endeavor, Alta Loma by Shaun Clark.