Peacock signs thesp to talent holding, development deal
HOLLYWOOD — “Buffy the Vampire Slayer” vet Alyson Hannigan is yukking it up with NBC.
Peacock has made a talent holding and development deal with Hannigan, with an eye on creating a comedy pilot for the actress. Signing comes after several networks made a bid for Hannigan and the actress publicly declared her desire to topline a sitcom during interviews to promote the August release of “American Wedding.”
NBC development prexy Kevin Reilly said Hannigan is “a great personality for us to anchor a comedy with.”
“America watched her grow up on these movies, and she’s come into her own as a young woman,” he told Daily Variety. “She’s beautiful and funny and really charming. And she exudes a great spark comedically.”
Peacock and Hannigan are already talking to potential writers about different projects. If the right project doesn’t come together by the early part of pilot casting season next spring, Hannigan will be free to jump to a non-NBC project for fall 2004.
Net is shaping most of its talent holding deals in a similar fashion, offering talent more flexibility in exchange for less penalty coin upfront.
“It’s win-win for everyone,” he said.
Hannigan will next be seen in a multiepisode arc of Fox’s “That ’70s Show” (Daily Variety, Oct. 1). She spent seven seasons playing good witch Willow on “Buffy” and appeared in all three “Pie” pics.
Deal was brokered by Innovative Artists and Lovett Management.