Ad exec to become VP of creative marketing
Fox Broadcasting’s marketing department has a new No. 2, as Terry Balagia has joined the net as senior VP of creative marketing.The advertising exec moves to Fox from D’Arcy, Masius, Benton & Bowles/Los Angeles, where he spent the last three years as senior VP/executive creative director. In his new gig, Balagia will oversee on-air and off-channel promos for the Fox network. He reports to marketing exec VP Roberta Mell, who made the announcement Thursday. “We have spent a lot of time searching for the right person to fill this very important slot for the network,” Mell said. “Terry’s proven leadership skills and track record at creating edgy, noisy broadcast campaigns are obvious. We feel that we have found the right person to lead our on-air, radio and print promotional teams.” While at D’Arcy, Balagia’s tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume also includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm’s Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the company’s nationwide offices. A four-time CLIO winner, Balagia started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. He’s also president of the Los Angeles Creative Club.