Midseason reality entry performs disappointingly
The American Broadcasting Co. dumped its “All American Girl,” sending it packing to ABC Family Channel, where the reality skein’s last two episodes have been offered a place to stay.
The “Girl” seg originally scheduled to air Thursday on the Alphabet web will be seen instead on ABC Family, where it will run that night at 10 p.m.
The show then will take a few weeks off before returning on ABC Family with a 9½-hour marathon (including all eight episodes plus the finale) on May 24.
“All American Girl,” from 19 Entertainment, never took off at ABC, originally debuting on Wednesday nights at 10 p.m. before moving to the tougher Thursday slot. The show’s girls had gone mild by last week, when seg posted a dismal 1.2 rating/3 share among adults 18-49.
Adding insult to injury, the second half-hour of “Girl” fell to sixth place in the demo (1.0/3), behind the series finale of the WB’s “Sabrina the Teenage Witch” (1.2/3) — a show that once aired on the Alphabet web (Daily Variety, April 28).
“Girl” is the latest in a series of disappointing perfs for ABC’s midseason reality entries, alongside “Profiles From the Front Line,” “Are You Hot?” and “The Family” (latter will be relaunched in summer). The launch of “Extreme Makeover” in the post-“Bachelor” slot performed well for the net, however.
“All American Girl” performed solidly for ABC Family when the cabler aired three episodes back-to-back March 30. Those three segs boosted their time periods on ABC Family by 38% with women 18-34 and 24% among women 18-49.
“Girl” is the fifth ABC reality skein to be repurposed on the cabler, following “The Bachelor,” “The Bachelor 2,” “The Bachelorette” and “Celebrity Mole.”
ABC Family plans to use the all-day “Girl” marathon May 24 to promote its new teen-centric programming block, which bows May 26.
“Girl” features ex-Spice Girl Geri Halliwell, ex-NBA star John Salley and vet producer Suzanne de Passe as the coaches of a group of female contestants who compete in a variety of talent, fitness and brainpower categories. Mitch Mullany hosts; Simon Fuller and Nigel Lythgoe exec produce.
ABC will replace this week’s “Girl” episode with three episodes of laffer “My Wife and Kids.” The net also is airing a 90-minute “Primetime Thursday” that night. Next week’s “Girl” has been replaced by the E! Entertainment Channel-branded special “Favorite Stars: Then & Now.”