Romantic hit secures deal on Alphabet, cablers
NEW YORK — “My Big Fat Greek Wedding” has finally landed a sale in the network window, securing deals with ABC and, in a rotating cable window, ABC Family and Turner’s TBS and TNT.
Terms of the ABC deal were not disclosed, but the reason HBO took so long getting the deal done — nine months — is that the domestic box-office gross of “Wedding” climbed above $240 million, making the movie almost impossible to sell based on the 10%-15% of domestic box office that theatricals usually fetch.
Action-adventure movies will get those kinds of prices, but romantic comedies, particularly ones without Julia Roberts, seldom go that high because they can’t match the Nielsen upside of a “Spider-Man” or a “Jurassic Park III.”
ABC gets the first three runs of “Wedding” over a two-year period, beginning in 2005. Then ABC Family picks up multiple runs of the title for one year, after which “Wedding” goes to Turner for a year, then back to ABC Family for a year and finally concluding the license term at Turner.
ABC Family boasted about getting its first major theatrical ever in the network window.
Series version of the hit pic now airs on CBS.
HBO got the right to distribute “Wedding” because it co-financed the $5 million movie with Gold Circle Films.