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ABC, ESPN pitch Spanish

Games to be distribbed by Latino B'casting Co.

MIAMI — Play beisbol!

ABC Radio Networks and ESPN are teaming to produce Spanish-lingo broadcasts of certain Major League Baseball games, starting Tuesday with the 74th All-Star Game.

The sportscasts, branded as ESPN Deportes Radio, will be produced by a dedicated team with play-by-play coverage, analysis, interviews — and Spanish-lingo commercials.

Commentators for the July 15 game are Jaime Jarrin, Hall of Fame broadcaster and voice of the Dodgers’ Spanish-language radio broadcasts, and Roberto Clemente Jr., a veteran of Spanish-language TV broadcasts for ESPN and the Yankees.

ABC Radio Networks owns the exclusive Spanish-language radio rights to the All-Star Game as well as to the League Championship Series and World Series.

The games will be distributed nationally by the Latino Broadcasting Co.

The All-Star Game will be carried by affiliates in many Hispanic markets, including Los Angeles, New York, Miami, Houston, Dallas, Phoenix and San Diego, ABC Radio said.

It is also looking to expand its Spanish-lingo offerings.

“This is a great first step in the effort for ABC Radio and ESPN Deportes to jointly provide more radio content to the U.S. Hispanic marketplace,” said Oscar Ramos, general manager, AB Radio Intl. “We plan to offer more Spanish-language programming as this relationship develops.”

Deal also marks a new medium for ESPN Deportes, which bowed first in 2001 on television as a Sunday night programming block.

Its expansion to a 24-hour net is now in the works. ESPN also operates a Spanish-lingo Web site, ESPNdeportes.com.

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