The tenor of Mexico’s broadcast TV rivalry has heated up even more lately thanks to, well, duelling tenors.
The decade-long competition between Televisa and TV Azteca had been neck and neck in telenovelas, ad rates and reality programming.
Now, looking to one-up or at least match the high-profile concert given last month by Luciano Pavarotti in the desert of Baja California on behalf of Televisa charities, rival net TV Azteca is bringing Placido Domingo to the beach at Tulum for a concert benefiting single mothers, the terminally ill and ex-convicts.
Net is co-organizing the event with Fernando García Zalvidea, owner of hotel management company Grupo Best Days, and they’ve even hired the same production team that did the Pavarotti event.
“Placido Domingo in the Caribbean” will take place Dec. 21 and air on TV Azteca. Tickets will cost between $50 and $1,000, with top-priced ticket holders earning the privilege of dinner with Domingo. Organizers expect around 4,000 people to attend.
Televisa’s Pavarotti event, held Oct. 18 near Mexicali, was attended by 40,000 people who paid between $9 and $550 to see the show. Proceeds were distributed by the Televisa Foundation to various charities for disabled and ill children.