World Brief

Eurodata TV, an international database of program and TV audience ratings based in France, is launching a reference survey called Eurodata TV Sport Insight.

To be published three times a year, the survey will target Euro sports marketing execs and aims to help them assess the relative value of different sports programming.

The report will focus on a comparison of sport shows in different Euro territories, their ratings and audience breakdowns as well as a historical rundown of performance of major sports events over the last several years.

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