Sports marketing agency Sportsfive has taken over ISPR, a sports rights unit from Kirch Media’s former assets.
ISPR (Internationale Sportrechte Vermarktungsgesellschaft) holds the international TV marketing rights to Germany’s main soccer league, Bundesliga.
Kirch Media held 51% of the unit, with the rest held by print publisher Axel Springer. Sportfive’s takeover further disentangles the publisher and the former Kirch activities. Springer still holds 13.5% in Kirch’s former TV web group ProSiebenSat 1, now owned by Haim Saban.