NEW YORK — The Fourth of July holiday had the usual dampening effect on the Broadway grosses this year. The B.O. total for Week 6 (June 30-July 6) came to $12,839,123, a falloff of 13% from the prior frame. Attendance of 232,065 was off by a slightly smaller margin of 9.5%.
Virtually all of the shows on the boards saw heavy losses. “The Producers” took the biggest hit, falling by $174,547 to $815,656. “Thoroughly Modern Millie” also was down by more than $100,000, and five-figure losses were standard at most shows.
Bucking the downward trend was “Long Day’s Journey Into Night,” which got a modest boost and was virtually sold out, and “Nine,” which rose by $81,975 to $770,972 as discounted subscriber tix were eliminated.
“Big River” started previews at the American Airlines Theater.
The 18 musicals grossed $11,389,165 for 88.7% of the Broadway total, with attendance of 176,560 at 90.3% of capacity.
The five plays grossed $1,449,958 for 11.3% of capacity, with attendance of 25,916 at 70.9% of capacity.
Average ticket prices were $64.51 for musicals, $55.95 for plays and $63.41 for all shows.