NEW YORK — Broadway grosses slipped a bit during the lively Week 44 (March 24-30), which saw “Urban Cowboy” open, announce an immediate closing and later rescind it.
B.O. was off by 2.8% to $12,571,947. Attendance of 200,029 was down by 3.3%.
The “Urban Cowboy” drama was the news of the week, but the show’s meager gross for its opening week, $159,305 of a potential $778,124, did not bode well for its continued existence, despite the headlines generated by the producers’ about-face.
“The Play What I Wrote” also opened, to mostly enthusiastic reviews. Its B.O. was almost at the same level as “Urban Cowboy’s,” though it should begin building.
Most major shows saw declines at the B.O., with musicals taking some big hits: Disney’s “Aida” and “Beauty and the Beast” were off by about $70,000 each as spring break visitors evaporated.
The 19 musicals grossed $11,211,559 for 89.2% of the Broadway total, with attendance of 169,422 at 80.4% of capacity.
The eight plays grossed $1,360,388 for 10.8% of the Broadway total, with attendance of 30,607 at 56.8% of capacity.
Average ticket prices were $66.18 for musicals, $44.45 for plays and $62.85 for all shows.