U.S. distrib targets gay auds for Mexican drag pic

Marketing will revolve around cross-dressing character

MEXICO CITY — For several years distribs have been scratching their heads, wondering how to release Mexican and other Latino films in the U.S. market. Various films have been released. Most sank without a trace.

Chicago-based media manger Jesse Rodriguez believes he has solved the conundrum, although it won’t work for all Latino pix: Target gay auds.

Rodriguez has bought U.S. rights to Beto Gomez’s “El Sueno del Caiman” (Caiman’s Dream), a low-budget black comedy about the youthful Inaki (Daniel Guzman) and the bunch of low-life characters who latch on to him.

Although not a gay pic, the cross-dressing turn of thirtysomething Mexican thesp Roberto Espejo as Aunt Carmen was described by Variety as “one of the most enjoyable deadpan drag turns since Divine.”

Rodriguez, who has bought six prints of the pic from Mexican co-producers Macondo Cinematografia, plans to launch it in Chicago in early June before traveling to New York, L.A. and other cities with large Latino communities.

The marketing strategy will largely revolve around placing the charismatic Espejo, who has his own live solo show, at the disposal of local gay media.

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