Ice Cube has inked a talent deal with Revolution Studios that calls for the rapper turned multihyphenate to star in and produce at least two pics for the studio.
Landing Cube is a coup for Revolution, considering how sought after the actor-writer-producer has become in Hollywood after appearing in and shepherding a string of urban crossover hits, including New Line’s “Friday” franchise, “All About the Benjamins” and MGM’s “Barbershop.”
Cube joins Adam Sandler, Julia Roberts and Bruce Willis, who have also inked talent deals with Revolution and are busy making movies with the studio.
Addition of Cube is expected to help Revolution tap into the growing urban market and the thesp’s crossover appeal among moviegoers. In return, Revolution’s projects are expected to broaden the scope of acting, writing, directing and other talent Cube works with in the future.
“It’s a very loose deal, but we’re going to be putting a lot of attention into it,” Cube told Daily Variety. “What’s good is that I’m bringing my audience to Revolution and they’re bringing their audience to me.
Through his production entity Cube Vision, run with partner Matt Alvarez, Cube already has three pics lined up at Revolution in which he will star and produce, including the actioner “Clash,” roadtrip comedy “Are We There Yet?” and drama “Willie.”
“You sit down with a lot of people, but ultimately, you want to be with the person that wants to make the movies you want to make,” Cube said. “You want to be with someone who sees your same vision and has enthusiasm in you and your work.”
Cube is rewriting “Are We There Yet?” and will executive produce “Willie” with Alvarez.
“Willie” will likely be the first project to lense, with shooting probably taking place in the fall.
But before that, Cube will reteam with MGM to star in “Barbershop 2.” Studio is hoping to release the pic sometime later in the year. Cube executive produced the first $12 million-budgeted installment, which generated nearly $76 million for the lion last year.
He recently appeared in New Line’s “Friday After Next,” which he wrote and produced, and he wrapped Warner Bros.’ motorcycle actioner “Torque.”
“Ice Cube is a phenomenal talent,” Revolution topper Joe Roth said. “As an actor, writer, producer and musician, he reaches the same level of remarkable success. We welcome him into the Revolution Studios fold and look forward to an outstanding collaboration.”
Cube is repped by Jeff Kwatinetz and Rick Yorn at the Firm and attorneys Skip Brittenham and Matt Johnson at Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie & Stiffelman.