Irish whiskey distillery John Jameson & Son is partnering with the European Film Academy as the new sponsor of its People’s Choice Award. EFA prexy Wim Wenders inked the three-year sponsorship deal with Jameson May 20 in Cannes. The People’s Choice Award allows European auds to vote for European director, actor and actress. The European Film Awards will take place in Berlin Dec. 6.
Jameson also sponsors its own Jameson Short Film Award, which is presented at various short film festivals throughout Europe.