'Anita and Me' based on Syal's bestseller

NEW DELHI — Corporate Group AV Birla has launched Applause Entertainment, a production company that will release its first film soon in India.

“Anita and Me,” directed by Metin Huseyin, is based on Meera Syal’s bestselling book of the same name.

Applause is also branching into TV, producing for Zee TV “Neelamghar” (“Auction House”), which will be hosted by Shekhar Suman.

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