Majors want a piece of Bollywood

'Jhankar' helps Fox find Hindi auds

CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.”

“Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC).

“We had earlier distributed Indian English-language films like ‘Split Wide Open’ and ‘English August,'” says Aditya Shastri, Fox’s managing director in India. “The studio had also released ‘Bollywood Calling’ which was an English film with parts of the script in Hindi. ‘Jhankar Beats’ is our first full-scale foray into the Hindi movie market.”

Shastri says Fox has been looking at the Hindi market for a long time and thinks this is the best time to enter the scene. Audiences have become more discriminating, he says, accepting only higher quality product, with even some big star vehicles tanking recently.

Siddharth Das, PNC’s chief exec, says the shingle, which plans to produce five or six films a year, is in talks to release its next two films, “Mumbai Matinee” and “Hazaro Khwaishein Aisi,” via the Fox setup. ” ‘Bollywood Calling’ was also our production, and releasing it through Fox was a mutually beneficial experience,” Das says.

Fox’s Hindi outing took off in June with about 40-45 prints of “Jhankar” to start.

More Film

  • UniFrance’s Serge Toubiana, Isabelle Giordano on

    UniFrance’s Serge Toubiana, Isabelle Giordano, on the 2018 Rendez-Vous Highlights and French Cinema’s Challenges

    CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.” “Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC). “We had earlier distributed Indian English-language films like ‘Split Wide […]

  • The Chambermaid Ventana Sur Fest Traveler

    Alpha Violet Takes ‘La Camarista,’ Berlin Competition Player ‘Dovlatov’(EXCLUSIVE)

    CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.” “Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC). “We had earlier distributed Indian English-language films like ‘Split Wide […]

  • 'Private Life' Review: Giamatti and Hahn

    Sundance Film Review: 'Private Life'

    CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.” “Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC). “We had earlier distributed Indian English-language films like ‘Split Wide […]

  • China Box Office: Aamir Khan’s ‘Secret

    Aamir Khan’s ‘Secret Superstar’ Poised to Top China Box Office

    CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.” “Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC). “We had earlier distributed Indian English-language films like ‘Split Wide […]

  • Spotlighting Swiss Doc 'Before Summer Ends’

    MyFrenchFilmFestival: Spotlighting Swiss Doc 'Before Summer Ends' and Director Maryam Goormaghtigh

    CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.” “Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC). “We had earlier distributed Indian English-language films like ‘Split Wide […]

  • MFFF: Aude Léa Discusses Competition Short

    MyFrenchFilmFestival: Aude Léa Answers Questions on Competition Short 'Long Live the Emperor’

    CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.” “Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC). “We had earlier distributed Indian English-language films like ‘Split Wide […]

  • France’s Ankama, China’s Benlai Pictures Link

    France’s Ankama, China’s Benlai Pictures Link for ‘Old Street’ (EXCLUSIVE)

    CALCUTTA — Hollywood majors have become increasingly interested in grabbing a piece of the Bollywood boom. Fox is following Columbia TriStar’s lead and has picked up its first all-Hindi film, “Jhankar Beats.” “Jhankar Beats” is produced by Bombay-headquartered movie production company Pritish Nandy Communications (PNC). “We had earlier distributed Indian English-language films like ‘Split Wide […]

More From Our Brands

Access exclusive content