Exec to develop campaigns for upcoming pix
Returning to his alma mater, William Loper has been named executive vice president of creative advertising for the Columbia TriStar Motion Picture Group.In his new position, Loper will report to Josh Goldstine, prexy of creative advertising, and develop theatrical trailers, television spots, print and radio campaigns on such upcoming Sony-distribbed films as “Radio,” “13 Going on 30,” “Little Black Book” and “The Forgotten,” among others. Loper most recently served as president of integrated marketing at the Aspect Group, where he was responsible for the coordination and integration of the company’s six divisions: Aspect Ratio, Vox.Adv, the Picture Mill, Level 7, Skip-Film and Digital Aspect. His focus was on integrated co-branded advertising campaigns, pairing brands with films in campaigns that included “Men in Black 2” with Burger King, “Lara Croft Tomb Raider: The Cradle of Life” with Jeep, and “Terminator 3: The Rise of the Machines” with Toyota. He most recently developed the co-branding campaign for Sony actioner “S.W.A.T.” with cellular provider Nextel. Before joining the Aspect Group, Loper was senior VP of marketing at Universal Pictures from 1994-2002, where he spearheaded creative campaigns. He joined Universal after working for five years at Columbia Tri-Star Pictures, where he served as senior VP of marketing.