Gotham-based Emerging Pictures will produce the Chinese-language pic “Fei,” which recently began principal photography in China. It’s the first project that the indie shingle has shepherded from the initial idea to production.
Emerging prexy Ira Deutchman will produce “Fei” along with pic’s helmer Ann Hu.
Using Hu’s idea, American scribes Beth Schacter and Michael Eldridge wrote an English script, each draft of which was translated into Chinese during the development process.
The 1948-set pic tells the story of two sisters, Fei and Ying, whose father was a fireworks maker and who share a love for a charismatic ex-wrestler named Huang.
China Film, Chinachem (Hong Kong) and Media Asia will all co-produce the project.
Chen Zheng will co-produce “Fei,” and Chinese thesps Zhou Xun and Wang Zhi Wen will star. Los Angeles-based thesps Vivian Wu and Lisa Lu will also appear, with Lu exec producing.
Emerging also has small management and corporate communications wings, and formed an alliance with high-powered agency Parseghian Planco in 2002.