DW taps Collins for London post

World Brief

HIT Entertainment’s Tim Collins was named head of DreamWorks SKG Consumer Products’ London operation Wednesday.

He will manage the development of DreamWorks product including “Shrek 2,” “Wallace & Gromit” and “Over the Hedge.”

Collins began his career in the entertainment industry in 1994 when he ran Universal Studios Consumer Products division. At Universal, Collins launched successful retail programs for “Casper” and “The Lost World: Jurassic Park.”

Since 1998, Collins has been in charge of international licensing for U.K. kidvidder HIT Entertainment, where he was central in the international launch of “Bob the Builder.”

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