MADRID — Distrib vet Jose Luis Gimare, former head of sales of Lolafilms Distribucion, has teamed with marketing and distrib specialists Guillermo Velasco, Enrique Munoz and Sergio Perez to create a new Spanish distrib shingle, Solida.
Each partner has put up 25% of the company, which will handle a select number of Spanish pics, playing off the founders’ local industry contacts.
“The film industry in Spain has made a lot of progress in production. But distribution and marketing have a lot of problems. We think we have sufficient experience to help Spanish titles find their audiences more easily,” Velasco said. “When the opportunity’s right, we could look at taking international titles as well.”
Gimare will direct bookings and collections for Solida, which will also handle marketing and PR on pics. Solida will take all rights to pics but seek a sub-distribution deal for video.
Solida starts up June 30, releasing Antonio Gonzalo’s “Una pasion singular,” the Andalusian-shot biopic of trade union leader Blas Infante.
It has also signed up the Angel Blasco-directed comedy, “Casate conmigo Maribel,” and toon “Puerta del tiempo” by ABC newspaper cartoonist Antonio Mingote.
Velasco, Munoz and Perez will continue to run marketing and production consultancy Treintaytantos, which they created early 2002. Solida and Treintaytantos will have separate lines of business, Velasco said.
Treintaytantos also plans to enter pic production, allying with other Spanish prodcos, said Munoz.