H'wood pix get Super start
ABC’s broadcast of the Tampa Bay Buccaneers’ triumph over the Oakland Raiders turned into a night where car, clothing, beverage and other companies eagerly connected themselves to TV shows, movies and individual celebs — sometimes painfully so.If proof were still required of Hollywood’s influence on pop culture, the evidence was clear to anyone who watched the Super Bowl on Sunday. The Super Bowl’s star-studded sidelines and tie-ins to entertainment properties may not be a new phenomenon, but there were certainly new faces in the commercial crowd during this year’s pro football championship:
- AT&T Wireless: Still trying to make its “mLife” motto part of consumer’s vocabulary, AT&T spoofed “Gilligan’s Island” and PBS’ “Antiques Roadshow” in new spots.
- Warner Bros., Universal, Fox, Columbia Pictures and DreamWorks rolled out first looks at upcoming tentpoles, with trailers for “The Matrix: Reloaded,” “The Matrix: Revolutions,” “Daredevil,” “The Hulk,” “Bad Boys II,” “Bruce Almighty,” “Charlie’s Angels: Full Throttle,” “The Recruit,” “Anger Management” and “Old School.”
- Chrysler: One reason people tune in to Super Bowl commercials is images like Clydesdale horses playing football and now Celine Dion driving a Chrysler. The Canadian singer belts out a tune while driving the new Crossfire sports coupe down a desert highway in one of several new spots from the automaker. Other ads have her looking uncomfortable behind the wheel of a Sebring convertible and inside a Town & Country minivan.
- FedEx: It’s curious why the shipping company didn’t do this before, but FedEx brilliantly parodied Fox’s “Cast Away” with a Tom Hanks look-alike finally delivering the unopened package that he’s been saving while spending years stranded on an island. Inside are a satellite phone, seeds, GPS locater and water purifier.
- H&R Block: Willie Nelson is forced to star in a shaving-cream commercial after his tax preparer delivers the bad news that he’s owes the IRS millions.
- Hanes: Jackie Chan and Michael Jordan team up to introduce the company’s new tagless T-shirts for no apparent reason, other than to stress that they may be the celebs who itch from the tags more than anyone else.
- Pepsi Twist: Becoming yet another brand that’s trying to cash in on the appeal of the Osbournes, Pepsi prominently featured Ozzy watching in horror as his kids transform into the Osmonds. It’s a bad dream that turns worse when Sharon Osbourne becomes “The Brady Bunch’s” Florence Henderson.
- Yahoo’s HotJobs.com: “The Muppet Movie” song “The Rainbow Connection,” originally sung by Kermit the Frog, makes a comeback in an ad for the online job search tool.
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