“Terminator 3” will rise on a new kind of machine under a deal between movie companies Intermedia and C2 Pictures and wireless developer Summus.
In a deal brokered by media consultant MediaTek, Summus will be exclusive provider of “T3” ringtones and graphics for cellphones. Summus will create the material using its inhouse development tools, then distribute it in the U.S. and Canada through deals with most domestic wireless carriers.
Among the material to be available are pics of characters played by Arnold Schwarzenegger, Kristanna Loken and others, as well as stills from the film for “wallpaper” or background images on newer-generation phones. Fans also will be able to download soundbites and clips of the film’s music for use as ringtones.
The market for such material has been small in the United States compared with Japan and Europe, which have had more sophisticated cellphone technologies for some years, generating an estimated $1.4 billion in revenues for custom ringtones worldwide.
But the spread of new kinds of phones with high-quality color screens and wireless Internet access is feeding the U.S.’ nascent wireless entertainment market, along with interest in simple games, often those based on licenses with top Hollywood properties.