Mouse nets will fire ‘Pirates’ broadside

Ads to air on ESPN, Soapnet, Lifetime, E!, others

Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.”

Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN Classic, Soapnet, Lifetime, Lifetime Movie Network, Lifetime Real Women, A&E, the History Channel, E!, Disney Channel, ABC Family and on ABC during “The Wonderful World of Disney.”

Ad will also run simultaneously at non-network properties, including Walt Disney World and Disneyland Resort hotel rooms and on Disney cruise lines.

Based on one of Disney’s most popular theme park attractions, “Pirates” sets sail July 9. Jerry Bruckheimer produces the Gore Verbinski-helmed pic, which stars Johnny Depp, Geoffrey Rush and Orlando Bloom.

More Film

  • Nicholas Hoult Current War

    Film News Roundup: Shooting Wraps on Nicholas Hoult's 'Tolkien' Biopic

    Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.” Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN […]

  • Disney-Fox Deal Casts Future of Fox

    Disney-Fox Deal Casts Future of Fox Studio Lot Into Doubt

    Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.” Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN […]

  • Loveless Movie Wild Bunch

    Oscars: Nine Films Advance in Foreign-Language Race

    Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.” Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN […]

  • Andy Muschietti

    'It' Director Andy Muschietti Eyed for 'Electric State' From Russo Brothers

    Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.” Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN […]

  • Could Fox Acquisition Finally Make Disney

    Could Fox Acquisition Finally Make Disney an Awards Power Player?

    Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.” Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN […]

  • 'Beyond Skyline' Review

    Film Review: 'Beyond Skyline'

    Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.” Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN […]

  • Kiernan Shipka

    Kiernan Shipka's Horror Movie 'The Silence' Sells to Global Road for U.S.

    Pushing synergy to the limit, Disney has reserved one timeslot on all of its owned-and-operated broadcast properties this Sunday to hype its upcoming swashbuckler “The Pirates of the Caribbean: The Curse of the Black Pearl.” Promo, which runs more than two minutes, is set to air at 8:15 p.m. on ESPN, ESPNews, ESPN 2, ESPN […]

More From Our Brands

Access exclusive content