Brad Luff has been named prexy of production at Morgan Creek Prods.
He had been exec VP of production at Neal Moritz’s Sony-based Original Film shingle for the past six years.
James G. Robinson, chairman-CEO of Morgan Creek, praised Luff’s “tremendous experience, enthusiasm and energy.”
Luff’s most recent producing credit is “Torque.” Scheduled for release through Warner Bros. in January, pic stars Ice Cube under the helm of Joseph Kahn.
His other producing credits include “Not Another Teen Movie,” “Saving Silverman” and the “Urban Legend” franchise. With Moritz, Luff is producing pics that include “Skip Day,” starring Ludacris, at MTV Films/Paramount Pictures; “Home Front” and “Planet Terry” at New Line Cinema; “Bachelorette” at Universal Pictures; and “Rapid” and “Skip Tracer” at Columbia Pictures.