MGM creates ‘Blonde’ bond with fashionistas

Pic features outfits; free makeovers given on Blonde Day

Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity.

The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly coiffed form of Reese Witherspoon, who reprises her “Legally Blonde” lawyer Elle Woods in what probably will be MGM’s biggest release of the year.

Several big-name designers have contributed outfits for Witherspoon in “Legally Blonde 2: Red, White & Blonde,” and hair and beauty guru Frederic Fekkai even has a cameo onscreen. The film’s costume designer, Sophie de Rakoff Carbonell, contributed her own over-the-top designs, reprising her job from the first “Legally Blonde” and Witherspoon’s “Sweet Home Alabama.”

To further push the beauty and the blonde tie, MGM cut sponsorship deals with Vidal Sassoon salons and Sephora beauty shops to allow free “blonde makeovers” for fans in 10 cities Monday, which the studio christened National Blonde Day. That “holiday” had its roots in the first “Blonde,” and got a second rinse for the sequel.

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