MGM creates ‘Blonde’ bond with fashionistas

Pic features outfits; free makeovers given on Blonde Day

Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity.

The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly coiffed form of Reese Witherspoon, who reprises her “Legally Blonde” lawyer Elle Woods in what probably will be MGM’s biggest release of the year.

Several big-name designers have contributed outfits for Witherspoon in “Legally Blonde 2: Red, White & Blonde,” and hair and beauty guru Frederic Fekkai even has a cameo onscreen. The film’s costume designer, Sophie de Rakoff Carbonell, contributed her own over-the-top designs, reprising her job from the first “Legally Blonde” and Witherspoon’s “Sweet Home Alabama.”

To further push the beauty and the blonde tie, MGM cut sponsorship deals with Vidal Sassoon salons and Sephora beauty shops to allow free “blonde makeovers” for fans in 10 cities Monday, which the studio christened National Blonde Day. That “holiday” had its roots in the first “Blonde,” and got a second rinse for the sequel.

More Film

  • Oscars 2018: Greta Gerwig Joins Female

    Oscars: 'Lady Bird's' Greta Gerwig Becomes Fifth Woman Nominated for Best Director

    Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity. The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly […]

  • Christopher Nolan Dunkirk

    Christopher Nolan Scores His First-Ever Oscar Nomination for Best Director

    Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity. The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly […]

  • The Shape of Water

    Oscars 2018: 'Shape of Water' Leads With 13 Nominations

    Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity. The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly […]

  • James Franco Snubbed for Oscar Nomination

    James Franco Snubbed for Oscar Nomination Amid Sexual Misconduct Claims

    Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity. The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly […]

  • Oscars: 'Mudbound' Cinematographer Is First Female

    Oscars: 'Mudbound's' Rachel Morrison Makes History as First Female Cinematographer Nominee

    Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity. The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly […]

  • Oscar Nominations 2018

    Oscar Nominations 2018: The Complete List

    Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity. The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly […]

  • Laurence Herszberg

    Series Mania to Host Writers Campus for Up-and-Coming European Talent

    Oscar’s red-carpet rollup this year was a beastly blow to the fashion biz, which depends on that press-besieged promenade for millions of dollars worth of free publicity. The Academy’s war-caused cancellation left fashionistas fishing for other ways to strut down the catwalk. One of the best remaining options debuts today, in the pink-clad and perfectly […]

More From Our Brands

Access exclusive content