It’s going to be an early wakeup call next month for “Matrix” fans in the U.S.
In what might be called a “day and moment” strategy, Warner Bros. has decided to release “The Matrix Revolutions” at the exact same time in every major city on Wednesday, Nov. 5. That means 6 a.m. in Los Angeles, 9 a.m. in New York, 2 p.m. in London, 5 p.m. in Moscow and 11 p.m. in Tokyo.
Studio, which has been contemplating the never-before-employed scenario for several months, plans to start the screenings of the trilogy’s final chapter at the same moment in a total of 65 actively tracked territories.
Distrib execs said the strategy was motivated by a desire to capitalize on the success of the previous two pics, along with tightening up protection against piracy.
“The zero hour simultaneous opening of ‘Revolutions’ once again positions the ‘Matrix’ films as the cutting edge experience in motion pictures,” said domestic distribution prexy Dan Fellman.
Studio also said the large-screen version of “Revolutions” will debut at Imax sites in the U.S. on the same day, marking the first time a major Hollywood live-action film has been released concurrently in 35mm and Imax formats.
Move reflects a the rising popularity of the “day and date” worldwide releasing strategy, in which tentpole pics open overseas in ever-closer proximity to their domestic openings. In May Fox opened “X2” on the same date in 58 countries.