East Euros face kidvid competish

EU creates tough new level playing field

AMSTERDAM — Producers, directors and fest toppers from Latvia, Lithuania, Poland, the Czech Republic and Slovakia discussed the challenges filmmakers in their territories face as they prepare to join the European Union on a panel at the Cinekid Festival.

Panelists were clearly aware of tough competition ahead in the EU’s new level playing field.

Waldemar Dziki, producer for Dziki Film in Poland, suggested the new entry countries needed to be more flexible in their approach. “The only way to make money out of children’s movies is to make money out of the ancillary rights,” he said, pointing out that producers in new entry countries are not adopting that approach often enough.

Greg Childs, BBC editorial adviser for drama, entertainment and children’s fare, said the ideas coming from the territories entering the EU needed to be shaped with a more commercial approach to branding product.

“We are all competing in a commercial environment,” he told Daily Variety later. “It’s difficult to see how these production companies, if they are wedded to developing single ideas, can go up against, for instance, the likes of ‘Bob the Builder.’ “Cinekid drew some 160 film and broadcast investors and buyers as well as other professionals. Event last year attracted more than 36,000 visitors. It opened Oct. 11 and shuttered Sunday.

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