Cabler to have 'less restrictive language barriers'
Miramax Films has engineered an $8 million deal with NBC’s Bravo that will funnel 12 theatrical movies to the cable network, including “Good Will Hunting,” “Bridget Jones’s Diary” and “Life Is Beautiful.”
The Bravo deal comes just 10 days after Miramax concluded a massive $20 million, 45-title negotiation with A&E (Daily Variety, April 7) that included windows for a few of the same titles that Bravo has bought.
“Bravo has really stepped up to get movies that should bring in advertisers and viewers,” said Rick Sands, chief operating officer of Miramax Films. “Jeff wants Bravo to be a real player in the theatrical movie area,” referring to Jeff Zucker, president of NBC Entertainment.
In the NBC deal, Bravo gets the basic-cable premiere of “Good Will Hunting” in May and picks up “Life Is Beautiful” May 25 as part of the “Weekend at Cannes” marathon.
“Movies are a staple for many cable networks, and Bravo runs movies five nights a week,” said Jeff Gaspin, president of Bravo.
Less restrictive editing
Gaspin said Bravo will have more flexibility in the editing of the Miramax movies “because it’s an arts-and-entertainment network and it cares about the art of the film. There’ll be less restrictive language barriers, and we’ll allow some nudity.”
Sands said Bravo has done more network deals for movies in the last few weeks than at any other time in his memory. NBC and Bravo bought “Chicago” late last month in a shared window, and USA purchased the cable-network window to “Gangs of New York” two weeks ago.
Other titles in the Bravo deal are “In the Bedroom,” “Sling Blade,” “Serendipity,” “Bounce,” “Reservoir Dogs,” “Holy Smoke,” “The Importance of Being Earnest” and one Dimension Pictures title, “Below.”