Some groups agree to 9 month release gap
MUMBAI — Another Bollywood pic will be released Thursday despite a strike that had distributors holding off on new releases.
The much-delayed, small-budget “Pran jaye par shaan na jaye,” starring Raveena Tandon, will go out in territories where a “compromise between the distributors and producers had been reached,” co-producer Shagoon Wagh said.
The compromise, reached April 17 between distribbers and producers in all but the northern states, was that there would be a nine-month gap between the theatrical release of a movie and its cable-homevid release.
Producers prefer the smaller gap so they can get their money back from flops while distributors want a Hollywood-model yearlong interval.
However, distribbers from the states of Punjab, Uttar Pradesh, Bihar and West Bengal are holding out. Exhibitors from these states, suffering without fresh releases during the summer holidays, are pushing for a quick settlement.
“Even exhibitors are fed up without any new releases,” Wagh said. “How long do you think they are willing to waste their time and money with reruns? We are talking to some exhibitors from Punjab who want to release the movie independently.”
The only other release in three weeks has been “The Hero: The Love Story of a Spy,” from Time Prods.