After infiltrating the U.S. with HBO comedy series “Da Ali G Show,” Sacha Baron Cohen has signed with Mosaic Media Group, where Jimmy Miller will look to turn his talents loose in feature films.
In Cohen’s show, transplanted from Britain, he plays characters that include a dimwitted Austrian underwear model and a Kazakh TV reporter. In character, he has landed interviews with the likes of Newt Gingrich, Boutros Boutros-Ghali and C. Everett Koop, getting them to say outlandish things. Cohen, who divides his time between L.A. and his home in England, will seek to follow the path of Jamie Kennedy and Johnny Knoxville, who’ve parlayed unorthodox comedy skeins into starring film roles.
Miller, who was involved in hatching the career of “In Living Color” star Jim Carrey, said he responded to the tight writing and well-drawn characters Cohen created for himself.
“He’s got great comedy timing and acting, as well as an already huge European fan base, and clearly we think he’s going to be a big comedy film star,” said Miller, who’ll rep Cohen with Endeavor.
Cohen already has feature experience, starring in “Ali G Indahouse,” which cost $7 million and grossed $30 million in the U.K.