Key Player: Mark Zoradi

President, Buena Vista International

Exec trivia: As a rookie marketing manager in the fledgling Buena Vista home-video division in 1980, Zoradi helped arrange the studio’s first video distribution deal-through Photomat kiosks.

The Basics: Zoradi’s been climbing the Disney ladder ever since he came to the company from the UCLA Graduate School of Management in 1980. At that point, the studio’s home-vid and cable TV operations were still in their infancy, and he played a key role in launching both. He helped birth the Disney Channel as its first marketing director, and eventually became senior VP/GM of BVTV. Since taking over BVI in 1992, he has overseen major growth of the division.

Rep: Zoradi is considered a marketing/distribution wizard in the Disney universe, and someone whose star is on the rise.

POV: “Our international mission is similar to domestic in the sense that we take all Disney and Touchstone product and market it to every country in the world. But that requires custom marketing campaigns in each country and, of course, dubbing the movies, and running local sales offices, staffed mainly by local people. We also are interested in finding local productions and distribution opportunities in those countries, whether local-language acquisitions or co-productions.”

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