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Key Player: Jerry Bruckheimer

Founder/Producer, Jerry Bruckheimer Films

Exec trivia: Bruckheimer worked as an art director/commercial producer for agency BBD&O in the ’60s.

The basics: One of the most prolific producers in history, Bruckheimer now runs a dominant feature film and TV hit machine. His films have reportedly earned close to $13-billion over the years. His partnership with the late Don Simpson, which began with “Flashdance” in 1983, launched him into blockbuster territory. He’s responsible for several Disney tentpoles over the years (“Armageddon,” “The Rock,” “Pirates of the Caribbean,” etc.) as part of his first-look deal with the studio.

Rep: Once considered an “action producer,” Bruckheimer’s been working to break the mold by mixing such fare with the likes of “Black Hawk Down” and “Veronica Guerin.”

POV: “I honestly don’t have a clue what the public wants to watch. I pick projects based on what I want to watch, and I guess it’s paid off. But having a strong studio partner is key. The main reason I’m comfortable working with Disney is that I did early films at Paramount when Michael Eisner was there, including ‘Flashdance,’ which helped launch our big success.”

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