“Foolproof,” the highly touted heist movie starring Ryan Reynolds that was supposed to reinvigorate the Canuck film industry, has bombed at the box office.
Pic brought in just C$300,840 ($225,600) in its first week of release on 171 screens across the country.
The film was supposed to prove that Canuck filmmakers could make popular light entertainment to rival Hollywood, and be the breakout success story of funder Telefilm Canada’s new commercial mandate, which is to get locals to watch indigenous films.
It was backed by a Pizza Hut tie-in, a diamond give-away in metropolitan areas and a front-loaded campaign estimated at $2.25 million that included TV ads. It was released through Alliance-Atlantis, the major distributor in Canada.